Honda Motorcycles Honda Flagship WING
Nov 2025
In conjunction with the announcement of a new product emblem for Honda’s top-end motorcycle models, we created a film and an exhibition monument to strengthen the brand’s symbolic presence. The initiative aimed to communicate the emblem’s sense of premium quality, advanced engineering, and ownership value through multiple layers of expression. Set at EICMA 2025, the integrated promotion visualized Honda’s message of transformation and marked a clear transition toward a new stage of the brand.
Client Brief
This project required the new emblem’s value to be communicated precisely as a symbol of Honda’s brand evolution during the transition of its ICE motorcycle lineup, while also appealing to new customer segments, including younger audiences. Key requirements included avoiding misinterpretation as a logo redesign, conveying a premium quality that balances heritage and innovation, expressing the authority befitting top-tier models, and establishing a minimal yet premium presence that resonates within digital contexts.
Our Proposal
Forged by lava.
A new Honda flagship
We proposed a concept that portrays the transformation and pride of ownership symbolized by the new product emblem as a mythic, primordial force. By combining the scale and authority of natural elements—such as lava, mineral ore, and icebergs—we visualized the moment the emblem awakens as a core that redefines its era. Emphasizing simplicity that communicates without explanation, along with a balance of heritage and innovation, the emblem was positioned as a ritualistic symbol with a presence befitting Honda’s top-tier models.
In the film, the emblem is depicted as if forged from the pressure of magma and radiant energy, with its glow propagating through the entire motorcycle as a source of power. Balancing strong visual impact with a sense of advanced engineering, the expression relies on symbolic imagery rather than overt explanation to convey the intent and background of the new emblem. The monument, inspired by a carved mass of lava, creates a sense of authority and ritual within the event space, maximizing the emblem’s presence as a definitive mark of Honda’s top-tier models.
Result
Immediately after the announcement, the introduction of the new “Honda Flagship WING” emblem was widely covered and received largely positive reactions, alongside some skepticism from more conservative audiences. This debate itself helped heighten attention around the brand renewal, serving as a catalyst for renewed interest in Honda’s two-wheel strategy and broader brand redefinition.
Credits
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- Creative Director
- Astushi Nakahashi (Cybor)
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- Planner
- Takayuki Ishibashi (Cybor)
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- Art Director
- Ryuichi Sano (Cybor)
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- Account Executive
- Shingo Ogura (CyberAgent)
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- Account Executive
- Yu Akama (CyberAgent)
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- Producer
- Yuta Matsuda (GVO)
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- Production Manager
- Takuro Mikami
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- Director
- Daiki Kamoshita (P.I.C.S.)
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- Online Editor
- Tomoya Sugino
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- Mixer
- Tomotsugu Kawamura
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- CG
- Shoji Takagi (TREE Digital Studio)